ROOFING · HALIFAX & EAST COAST

A roofer you can reach in one tap.

Northline is family-run out of Timberlea, roofing Halifax and the surrounding HRM. Every screen of the site points at the same two things: call Jake, or send the form. There is no portal, no quote wizard and nothing to sign up for.

Free estimate funnelClick-to-callPlain-language servicesMobile-first

Open the live site ↗

Northline Roofing homepage hero over a photograph of a finished roof — The homepage. One promise, a photograph of the crew’s own work behind it, and the two things a person with a leak wants sitting side by side: the free estimate and the phone number.

Northline Roofing services grid with roof replacement, metal, repairs, storm damage and new construction — Services in plain language. Replacement, metal, repairs, storm damage and new construction, each with what the job actually involves, and a red card that says the estimate costs nothing.

Northline Roofing crew section with a polaroid of a winter tear-off — Who shows up. A real tear-off in the snow, the story behind the lighthouse on the badge, and the line that closes it: the person who quotes your roof is the person on it.

Northline Roofing reviews section showing a 5.0 Google rating — Proof, stated once and then left alone. 5.0 across seven Google reviews, 100 percent recommend on Facebook, and three of the reviews in full.

Northline Roofing call to action band reading stop putting off that leak — The mid-page nudge, for the reader who has scrolled past the estimate button four times. The badge bleeds off the right edge so the band carries the brand instead of a stock photo.

Northline Roofing free estimate form beside the service area, phone number and hours — The free estimate section. Service area, base, phone, email and hours on the left. On the right, a form that asks the five things Jake needs to price a roof, including how the customer would rather be contacted back.

Live demo

The whole site, running right here.

northline-roofing-one.vercel.app↗

Northline Roofing free estimate form beside the service area and phone number

Real site. Click around.

This is the real Northline site, live inside this page. Scroll it the way a homeowner with a leak would, and count how far you ever are from the phone number.

The problem

Roofing is won on the phone.

A roof gets bought under pressure. Something is leaking, the forecast is bad, and the homeowner is choosing between three names they found in about four minutes. Northline had the work and the reputation, and nowhere for that search to land.

So the brief was not a brochure. It was a page that survives being read on a phone, in a hurry, by someone who has already decided they need a roofer and only wants to know which one.

What we built

One job: get Jake on the phone.

A Get a Free Estimate button pinned in the header on every screen
The (902) number as a tap-to-call link, in the header and again in the copy
Service cards written in plain language instead of trade jargon
Google and Facebook proof stated once, with the reviews quoted in full
A form that asks the five things needed to price a roof, and nothing else
Built mobile-first, because a leak gets searched from under the leak

Worth noticing

The lighthouse on the badge faces the storm.

The brand is three colours and one idea. Navy for the North Atlantic, cream so the pages stay readable in daylight on a phone, and a single brick red that is only ever allowed to mean act: the estimate button, the phone number, the link. Nothing decorative borrows it, which is why the button never has to shout.

The badge carries the argument before a word is read: a lighthouse with its light on, turned into the weather. The photography finishes it. These are job sites, not stock houses under a blue sky, and the picture that earns the most is a tear-off in the snow.

Want one of these?

Tell us about your project and we come back with your exact number.

Get in touch ↗