LiveHandmade flowers, online store

From Instagram DMs to a real store with a bouquet builder.

RoRoses makes flowers by hand out of pipe cleaners. Every order used to be a conversation. Now people build their bouquet and check out on their own.

Open roroses.com ↗ How we did it ↓

roroses.com

RoRoses: 'Blooms That Last Forever' handcrafted pipe cleaner bouquet with ribbons.

RoRoses mobile hero with 'Blooms That Last Forever' headline and bouquet.

2ways to buy: single stems or a bouquet

1bouquet builder. Pick the flower, the colour, the count

0messages needed to place an order

24/7the store takes orders while Rowan sleeps

The problem

The owner was the checkout

The whole business ran through Instagram messages. Colours, counts, delivery, payment, one chat at a time.

That works for ten orders. It breaks at fifty.

What we built

A shop that sells while you make things

A real storefrontCart, accounts, checkout. The boring parts that make a shop a shop.
Build a BouquetPick the flower, pick the colour, pick how many. See it come together.
Stems and bouquetsTwo paths. Buy one flower or buy a set.
Product firstBig photos, short words. The flowers do the selling.

A closer look

Three things worth a closer look

RoRoses product grid: Meadow Bell Hyacinth, Sun-Kissed Petal Daisy with pricing.

Shop

Pick your perfect bloom

Four flowers, four prices, one tap each.

RoRoses product detail for Meadow Bell Hyacinth with 'Pick Your Color' step.

Builder

Pick your colour

The builder walks you through it, one choice at a time.

RoRoses mobile flower catalog with Hyacinth, Daisy, and Rose products.

On a phone

A shop that fits in a hand

Instagram shoppers arrive on phones. The store meets them there.

“Sami took my flower shop from an Instagram page to a real store with its own bouquet builder. People order without messaging me first now.”Rowan, owner of RoRoses